FIA FEATURED IN BBC Culture article: What will fashion be like in 20 years from now? – 10th April 2019.
Head of FIA, Matthew Drinkwater featured TALKING ON THE WORK OF THE FASHION INNOVATION AGENCY AND THE FUTURE OF FASHION.
“Working with Lucasfilm’s immersive entertainment division ILMxLAB, Drinkwater introduced the project at designer Steven Tai’s London Fashion Week 2018 presentation. The project hints at a future where we will be able to download content to our clothing, viewable through AR glasses, and present ourselves differently to everyone around us,” says Drinkwater.”