Decoded Fashion Futures Award Winners!

Left to right: Sabinna Rachimova: Sabinna, Stefan Hauswiesner: Reactive Reality, Matthew Drinkwater: Fashion Innovation Agency, and Marc Worth: Stylus Media Group

Sabinna x Reactive Reality (Pictofit App)  
We beat off tough competition from Vogue, Burberry and H&M in the ‘Beyond the Runway’ category at the Decoded Fashion’s Fashion Futures Awards 2017.  Our interactive mixed reality project in collaboration with Sabinna and Reactive Reality with their Pictofit app was a stunning project demonstrating a clear pathway to the future of experience and retailing in fashion.

The Fashion Futures Awards presented by Decoded Fashion in partnership with the British Fashion Council celebrate fashion and retail brands, who have innovation at the core of their businesses. An event for the disruptors, visionaries and innovators who are pushing the boundaries and paving the way forward within their industry – We are so proud to be associated with such an event.

Judges included an elite panel of international experts, who were impressed by the interactivity and the potential for this technology to impact on the industry long-term.  Our award winning project was a mixed reality fashion experience that took place over London Fashion Week in February this year.

Watch our behind the scenes film about the project:

Read more about the awards here and see the press release.

#fashiontech #fashionfutures #augmentedreality #virtualreality #AR #MR #VR

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